- Handle up to 300 new clients per day
- Fully utilize 3 devices and install 2 additional ones
- Increase monthly subscription sales by 150–200 units
- Build a loyal customer base for upselling additional services
- Reduce the workload on the sales department and speed up lead processing
Project passport
Laser Clinic — AI Sales Assistant
AI Sales Rep – Workflow & Feature Map
Key outcomes
- Booking conversion increased from 5.7% to 33%
- Sales conversion increased from 3% to 11%
Section 01
Sales Automation and Conversion Growth
Section 02
Challenges of Implementing an AI Sales Assistant and CRM Automation
Ability
Limited capacity of the sales team to process leads
Barriers
Language barriers (Russian, Czech, English, Ukrainian)
AI assistant
The first version of the AI sales assistant could not book clients autonomously
Control
Insufficient control over advertising contractors
Section 03
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Section 04
Stages of Implementing the AI Sales Assistant and CRM
Stage 1️⃣ — Landing Page Creation for Key Offers
Developed a landing page with a user-friendly booking flow
Optimized for lead capture and conversion
Stage 2️⃣ — Meta Ads Launch + End-to-End Analytics
Facebook and Instagram campaigns to attract first-time clients
Tracking performance at every stage of the funnel
Stage 3️⃣ — KommoCRM Implementation
CRM setup and integration for centralized lead processing
Automation of manager workflows and database creation
Stage 4️⃣ — First Version of the AI Sales Assistant
The bot identified the client’s preferred language
Answered 200+ frequently asked questions
Sent booking reminders
Stage 5️⃣ — Second Version of the AI Sales Assistant + Altegio Integration
The bot independently books, reschedules, and cancels appointments
Automatically informs clients about appointment details
Booking conversion increased from 5.7% to 33%
Sales conversion increased from 3% to 11%
Stage 6️⃣ — Sales Team Training and Process Optimization
Video guides and weekly sync calls for managers
Transition to pre-configured technical solutions for operational stability
Section 05
Impact of Implementing the AI Sales Assistant
Over the course of the project:
From 5.7% to 33%
Booking conversion increased
From 3% to 11%
Sales conversion increased
To 0.5 FTE
Sales department workload reduced
Improved
Faster lead processing and improved service quality
End of archived case
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