Cases · Archive · Healthcare · 2025

Laser Clinic: AI Sales Agent

Agency-era case study (2025).

This case was first published on the previous humanswith.ai site between 2019 and 2025 — before the platform pivot. Performance, SEO, CRM, content, or growth work from that era. Modern AI-search cases (with per-engine Hermes data) live at /cases.


Project passport

Laser Clinic — AI Sales Assistant

AI Sales Rep – Workflow & Feature Map

Industry
Laser Hair Removal
Location
Prague
Geography
Local market
Budget
₽972,000
Project Start
March 2024

Key outcomes

  • Booking conversion increased from 5.7% to 33%
  • Sales conversion increased from 3% to 11%

Section 01

Sales Automation and Conversion Growth

  1. Handle up to 300 new clients per day
  2. Fully utilize 3 devices and install 2 additional ones
  3. Increase monthly subscription sales by 150–200 units
  4. Build a loyal customer base for upselling additional services
  5. Reduce the workload on the sales department and speed up lead processing

Section 02

Challenges of Implementing an AI Sales Assistant and CRM Automation

Ability

Limited capacity of the sales team to process leads

Barriers

Language barriers (Russian, Czech, English, Ukrainian)

AI assistant

The first version of the AI sales assistant could not book clients autonomously

Control

Insufficient control over advertising contractors


Section 03

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Section 04

Stages of Implementing the AI Sales Assistant and CRM

Stage 1️⃣ — Landing Page Creation for Key Offers

  • Developed a landing page with a user-friendly booking flow

  • Optimized for lead capture and conversion

Stage 2️⃣ — Meta Ads Launch + End-to-End Analytics

  • Facebook and Instagram campaigns to attract first-time clients

  • Tracking performance at every stage of the funnel

Stage 3️⃣ — KommoCRM Implementation

  • CRM setup and integration for centralized lead processing

  • Automation of manager workflows and database creation

Stage 4️⃣ — First Version of the AI Sales Assistant

  • The bot identified the client’s preferred language

  • Answered 200+ frequently asked questions

  • Sent booking reminders

Stage 5️⃣ — Second Version of the AI Sales Assistant + Altegio Integration

  • The bot independently books, reschedules, and cancels appointments

  • Automatically informs clients about appointment details

  • Booking conversion increased from 5.7% to 33%

  • Sales conversion increased from 3% to 11%

Stage 6️⃣ — Sales Team Training and Process Optimization

  • Video guides and weekly sync calls for managers

  • Transition to pre-configured technical solutions for operational stability


Section 05

Impact of Implementing the AI Sales Assistant

Over the course of the project:

From 5.7% to 33%

Booking conversion increased

From 3% to 11%

Sales conversion increased

To 0.5 FTE

Sales department workload reduced

Improved

Faster lead processing and improved service quality


End of archived case

Want a modern case? Hermes data, not Google Analytics.

The modern cases at /cases use a different proof model: per-engine AI mention rate, citation tracking across the answer engines, and delta reports after every scan. Different category, different proof, different era.