humanswith.ai- Raised the clinic’s rating to 5.0 (Yandex.Maps, Google Maps)
- Increased organic search traffic and improved lead conversion rates
- Launched SMM promotion
- Boosted advertising traffic, increased the number of leads, reduced CPC
Cases · Archive · Healthcare · 2023
FUE + FUI Clinic
Agency-era case study (2023).
This case was first published on the previous humanswith.ai site between 2019 and 2025 — before the platform pivot. Performance, SEO, CRM, content, or growth work from that era. Modern AI-search cases (with per-engine Hermes data) live at /cases.
Project passport
FUE: A comprehensive approach to becoming a market leader
Doubling the number of purchase-ready leads
Key outcomes
- leads increased by 133%
- revenue growth of +1.45 times within one year
- search engine traffic increased by 375%
- received award from 🇷🇺 Russia's largest geoservice
Section 01
Achieved market leadership for the clinic within a year through a comprehensive approach
Section 02
Challenges faced by the team
Zero reputation
Started with 4.4 rating and complete lack of trust from potential patients.
Poor search visibility
Website wasn't ranking in Google and losing majority of target audience.
Low paid traffic share
Only 5% of traffic from key search queries came from contextual advertising.
Limited technical foundation
Tilda-based website with restricted functionality for medical business.
Section 03
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Section 04
Stages of transforming the clinic into a market leader in the shortest possible time
Stage 1: Reputation Management
Developed a landing page for collecting reviews with automatic routing (positive → publication, negative → feedback).
Implemented a patient loyalty program for leaving reviews (bonuses for honest ratings).
Set up automation in amoCRM: thank-you emails, negative review handling, manager notifications.
Raised the clinic’s rating from 4.4 to 5.0 and received an award from a major geoservice.
Stage 2: SEO Optimization
Migrated the website from Tilda to WordPress → fixed technical issues (robots.txt, sitemap.xml), improved page load speed by 30%.
Added schema.org microdata (for videos, FAQs, services) to improve search engine rankings.
Implemented content templates → accelerated the publication of SEO articles and reduced costs.
Result: +375% increase in organic traffic, +133% more leads.
Stage 3: Social Media Promotion
Created a YouTube channel featuring real patient case studies (CTR 5.6%, 149K views).
Launched a Telegram channel as a "patient diary" (reach up to 4K without advertising).
Developed content on Yandex Dzen → impressions increased by 143 times thanks to video format.
Implemented an AI avatar for content creation → reduced the doctors' filming time.
Stage 4: Advertising Setup
Set up end-to-end analytics (UTM → CRM → offline sales tracking)
Automated lead segmentation (A/B/C) through surveys and CRM integration
Optimized bids using machine learning → reduced cost-per-click by 37%, increased clicks by 234%
Increased the share of paid traffic from 5% to 62% while reducing the cost per lead
Section 05
Results of the Work Completed
Thanks to a comprehensive strategy covering key aspects of digital marketing, we managed to transform a new clinic into a market leader in hair transplantation within just one year.
+133% leads
Growth in quality inquiries over 12 months of work
+375% SEO traffic
Increase in organic traffic from search engines
+1.45x revenue
Annual revenue growth for the clinic
5.0 rating
Award from 🇷🇺 Russia's largest geoservice
End of archived case
Want a modern case? Hermes data, not Google Analytics.
The modern cases at /cases use a different proof model: per-engine AI mention rate, citation tracking across the answer engines, and delta reports after every scan. Different category, different proof, different era.