Cases · Archive · Real estate · 2024
This case was first published on the previous humanswith.ai site between 2019 and 2025 — before the platform pivot. Performance, SEO, CRM, content, or growth work from that era. Modern AI-search cases (with per-engine Hermes data) live at /cases.
Project passport
All metrics are based on end—to-end analytics data. The budget did not increase — the growth was achieved through the redistribution and optimization of existing assets.
Key outcomes
Section 01
Achieve 150+annual sales via 10–12K leads (30% high-intent), while building transparent analytics and boosting ancillary service uptake — without increasing budget or waiting for a “perfect” launch .
Section 03
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Section 04
– Full audit of existing campaigns & competitor benchmarking (Emaar, DAMAC, etc.) — validated CPCs, UTPs, and funnel gaps.
– Audience segmentation & tailored messaging:
• Russian-speaking clients: residency, security, fast-track processing
• English-speaking investors: ROI, rental yield (6–8%), remote closing
• Arab & Asian buyers: luxury lifestyle, family legacy, gated communities
– Integrated tech stack: GA4 + GTM + Call Tracking + CRM + Looker Studio dashboards.
– Automated lead scoring & routing — prioritising speed: <3 min response = 80% chance of “A”-lead conversion.
– “Quick wins”: 12 legacy campaigns reactivated in 5 days — updated with UGC, 3D tours, dynamic offers (e.g., “5% off with residency package”).
– Hybrid channel strategy:
• Performance channels (Meta, Google, TikTok) — for scalable lead gen
• Branded channels (YouTube, Telegram, email) — for trust-building & upsell
– Multi-step retargeting: website visit → webinar invite → Zoom tour → WhatsApp/SMS reminder → time-limited offer.
Section 05
Gaia Realty faced a quiet crisis: just 3–4 sales/month, with CPL at AED 200 and fragmented operations.
In 90 days, we rebuilt the trust funnel — and put the business on track for 150+ annual sales.
Key outcomes:
Sales increased
from 3-4 to 13 per month
Conversion
to sale increased from 7% to 10.8% (+1.5×)
CPL reduced
by 35% from 200 to 130 AED
620% ROMI
1 AED → 7.2 AED net profit
Automated communication
response in 1.8 minutes
End of archived case
The modern cases at /cases use a different proof model: per-engine AI mention rate, citation tracking across the answer engines, and delta reports after every scan. Different category, different proof, different era.
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