humanswith.ai- Test the video widget’s impact on conversion rates
- Ensure accurate tracking of key metrics
- Optimise the widget for both desktop and mobile devices
- Implement the entire hypothesis within 6 hours without requiring additional resources
Cases · Archive · Healthcare · 2025
Growth Hacking Testing Principle
Agency-era case study (2025).
This case was first published on the previous humanswith.ai site between 2019 and 2025 — before the platform pivot. Performance, SEO, CRM, content, or growth work from that era. Modern AI-search cases (with per-engine Hermes data) live at /cases.
Project passport
Impact of the Video Widget on User Behaviour
Improvement in key metrics when comparing two periods: before and after the widget launch
Key outcomes
- 5% increase in overall lead conversion rate
- 3% increase in direct conversions (from the widget)
- Improved lead quality
Section 01
est the GetReview Video Widget for Conversion Rate Growth Using a Growth Hacking Approach
Section 02
Problems and Solutions During the Testing Phase
No ready-made video content available
Needed to create video from existing materials within short timeframe.
Strict time limitation constraints
Only 6 hours for hypothesis testing without team involvement.
Different UX across devices
Video subtitles reduced desktop CTR, requiring adaptations.
Complex indirect impact assessment
Need to measure overall conversion impact, not just direct leads.
Section 03
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Section 04
Stages of Testing the Video Widget: From Idea to Result
Stage 1. Preparation
Analysing the capabilities of the GetReview video widget
Formulating the hypothesis: «Launching the widget → +5% conversion rate on desktop»
Defining metrics for evaluation
Stage 2. Content Preparation
Selecting a video featuring the clinic’s chief physician
Editing the video from existing materials
Defining the CTA («Take the test») and the landing page
Stage 3. Technical Implementation
Setting up UTM tags for tracking
Integrating the widget into the desktop version of the website
Decision-making on connecting the mobile version
Stage 4. Testing and Analysis
Monitoring behavioural metrics
Comparing performance before and after launch
Additional test with subtitles in the video
Section 05
Results of the 14-Day Experiment
Testing the video widget showed an increase in conversion rates and improved behavioural metrics. Results are confirmed by Yandex.Metrica data over the 14-day period.
+5% overall conversion
Increase in overall lead conversion rate through video widget
+3% direct conversion
Direct conversion rate from video widget to leads
Higher lead quality
Improved lead quality and client consultation readiness
6-hour implementation
Rapid Growth Hacking hypothesis execution without additional resources
End of archived case
Want a modern case? Hermes data, not Google Analytics.
The modern cases at /cases use a different proof model: per-engine AI mention rate, citation tracking across the answer engines, and delta reports after every scan. Different category, different proof, different era.