humanswith.ai- Increased conversion rate for influencer ad collaborations
- Expanded pool of advertising partners
- Enhanced brand perception
- Improved content virality
Cases · Archive · Other · 2023
Increase in applications
Agency-era case study (2023).
This case was first published on the previous humanswith.ai site between 2019 and 2025 — before the platform pivot. Performance, SEO, CRM, content, or growth work from that era. Modern AI-search cases (with per-engine Hermes data) live at /cases.
Project passport
Using AR Filters to Boost Conversion
Key metrics: Ad placement acceptance rate rose from 17% to 30%
Key outcomes
- Ad placement acceptance rate increased from 17% to 30%
- Number of leads doubled
Section 01
Revitalising the Client’s Business Through New Advertising Channels
Section 02
Challenges in New Channel Acquisition
Low blogger readiness
Bloggers reluctantly agreed to promote delicate topic due to reputation risks.
Barter inefficiency
Barter collaboration with bloggers didn't bring expected results and conversions.
Need to change perception
Required changing negative perception of service among target audience.
AR mask limitations
AR mask had narrow applicability and didn't cover entire target audience at start.
Section 03
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Section 04
AR Filter Campaign Workflow
Phase 1. Ideation & Hypothesis Testing
Result: Strong reach but zero conversion → hypothesis rejected
Hypothesis #2: AR filter as influencer collaboration tool
Tactic: Let influencers "try on" humorous hairstyles (avoiding direct references to hair loss)
- Outcome: Successfully bypassed sensitivity while driving engagement
Phase 2. Implementation & Scaling
Influencer testing (including previously unresponsive creators)
Mechanics refinement based on real-time feedback
Cross-platform integration (Instagram Stories, TikTok)
Section 05
The AR Filter: A Breakthrough for Marketing Sensitive Healthcare Services
The AR filter proved to be an innovative solution for promoting delicate medical services – not just to end clients, but also as a new industry benchmark for taboo topics in influencer marketing.
30% ad acceptance rate (up from 17%) – higher influencer buy-in
2x more leads – proven demand generation
Serious messaging via humor – balanced sensitivity & shareability
End of archived case
Want a modern case? Hermes data, not Google Analytics.
The modern cases at /cases use a different proof model: per-engine AI mention rate, citation tracking across the answer engines, and delta reports after every scan. Different category, different proof, different era.