Cases · Archive · E-commerce · 2026

Online store 4sis

Agency-era case study (2026).

This case was first published on the previous humanswith.ai site between 2019 and 2025 — before the platform pivot. Performance, SEO, CRM, content, or growth work from that era. Modern AI-search cases (with per-engine Hermes data) live at /cases.

Project passport

4SiS

Book a Free AI Marketing Strategy Call

Website
4sis.ru
Industry
outdoor furniture & leisure products
Location
🇷🇺 Russia
Market
nationwide
Project start
November 2024
Website
Annual revenue of your business
Location
Next

Section 01

SEO Implementation Stages

Stage 1 — Building the SEO Foundation

  • Collected 1,174 keywords (+17% to plan)

  • Identified 175 priority landing pages

  • Created a 12-month content roadmap

  • Designed scalable site architecture

  • Example

Stage 2 — On-Page & Technical Optimization

  • Optimized 50 priority pages

  • Technical score improved 88 → 96 / 100

  • Implemented sitemap, canonicals, schema

Fixed duplicates and redirect chains

Stage 3 — Speed Optimization & Migration

  • Load time reduced 4.5 → 1.6 sec

  • PageSpeed:

  • mobile: 12 → 35

  • desktop: 30 → 44

  • Successfully migrated to a new site structure

  1. Stage 4 — Link Building

  • Systematic growth of referring domains

  • Editorial & content-driven backlinks

Increased trust and rankings

Stage 5 — End-to-End Analytics

  • Audited Calltouch & paid traffic

  • Connected client_id, UTM, CRM revenue

  • Enabled accurate ROMI calculation

Section 02

SEO Impact

A data-driven SEO strategy enabled a controllable sales channel and laid the groundwork for long-term revenue growth without continuously increasing ad spend.

Key results in 10 months:

6% → 41%

Top-10 visibility (Yandex)

7% → 15%

Top-10 visibility (Google)

+39%

SEO conversion rate

–64%

Page load time

End of archived case

Want a modern case? Hermes data, not Google Analytics.

The modern cases at /cases use a different proof model: per-engine AI mention rate, citation tracking across the answer engines, and delta reports after every scan. Different category, different proof, different era.

← Back to archive index Modern Hermes cases →