humanswith.ai- Launch test email campaigns in 6 countries
- Adapt offers to the cultural specifics of each country
- Optimise email sequences
- Identify 100+ potential clients for negotiations
- Achieve an open rate ≥30% and a reply rate ≥1%
Cases · Archive · Tooling · 2025
Outreach
Agency-era case study (2025).
This case was first published on the previous humanswith.ai site between 2019 and 2025 — before the platform pivot. Performance, SEO, CRM, content, or growth work from that era. Modern AI-search cases (with per-engine Hermes data) live at /cases.
Project passport
Cold email outreach
Results of the email campaign by individual countries:
Key outcomes
- Entry into the global market within 2 months
- Partnership with 2 major clients in the 🇦🇪 UAE
- 26,360 emails sent - 215 replies
- 100 meetings held
- $20,900 in sales
Section 01
Entering the International Market Without an Advertising Budget
Section 02
Challenges Encountered During Cold Email Outreach
Technical difficulties in email setup
Complex domain configuration and warming of email accounts for deliverability.
Low quality of contact databases
20-50% of contacts were invalidated after database verification.
Cultural differences in offer perception
Different communication approaches in Asian and Arab countries.
Limited resources for scaling
Necessity for manual personalization for each audience segment.
Section 03
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Section 04
Stages of Cold Email Outreach Execution
Stage 1: ICP Preparation
Identified cold email outreach as the primary market entry method
Developed an ICP (Ideal Customer Profile) for companies and contacts:
Geography: Turkey, 🇦🇪 UAE, Israel, Korea, China, CIS
Industries: Medical clinics, equipment, services, hotels
Job titles: Senior and mid-level managers
Took into account cultural specifics of each country:
For Asian countries — references to family and weather
For Arab countries — emphasis on respect
For the US — short, informative emails
Stage 2: Offer Formulation
Created personalised offers for each audience segment
The team tested various versions, including the offer: "Let us grow your business, and you share the profit"
Stage 3: Contact Collection
Contact collection was carried out in three steps:
Step 1. Contact Search
The team used:
Apollo.io — to identify foreign companies
Контур.Компас and ДаДата — to find Russian companies
Searches were conducted both automatically and manually. Automation allowed rapid collection of large data volumes, but came with risks: many outdated contacts, bugs, and difficulties with precise segmentation.
Step 2. Contact Verification
Database validation was performed using:
Free validators: LetsExtract and Globo
Paid validator: Hunter
Between 20% and 50% of contacts were invalidated after verification.
Step 3. Uploading Data to the Email Outreach Platform
Data was uploaded to lemlist for email dispatch
Stage 4: Setting Up and Launching Cold Email Outreach
Key aspects of email execution:
Email Deliverability
To prevent emails from landing in spam, technical best practices were followed:
Domain certificate configuration
Email warm-up
Personalisation
Careful subject line crafting
It was noted that 100% deliverability is unattainable: corporate clients often have strict filters, and access is only possible via whitelists.
- Personalisation and Offer-Focused Subject Lines
Each audience segment received a tailored offer, accounting for cultural differences in offer perception.
- Multiple Touchpoints with the Client
A sequence was used consisting of:
First email
Follow-up email
Reminder (follow-up message)
Section 05
Results of Work Completed
Within two months of cold outreach across six countries, the team secured two sales with a total value of $20.9K. This demonstrated that cold email outreach is a fast and effective way to enter any market.
2 months for market entry
Fast international expansion across 6 countries without an advertising budget.
$20,900 in revenue
Partnership with 2 major clients in the 🇦🇪 UAE with a high-ticket value.
26,360 emails sent
Large-scale email campaign with 215 replies and 100 meetings held.
New Channel
Built a fully functional cold email outreach system from scratch.
End of archived case
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