humanswith.ai- Sales funnel optimisation without costly redesign
- Implementation of interactive engagement (quizzes)
- Automation and CRM integration
- Reduced advertising spend with increased efficiency
Cases · Archive · Healthcare · 2024
Sameday Dental Implants Clinic
Agency-era case study (2024).
This case was first published on the previous humanswith.ai site between 2019 and 2025 — before the platform pivot. Performance, SEO, CRM, content, or growth work from that era. Modern AI-search cases (with per-engine Hermes data) live at /cases.
Project passport
Results of quiz implementation and advertising campaign optimisation
Reduction in contextual advertising costs after switching from website advertising to quiz advertising.
Key outcomes
- appointment conversion increased by 83%
- advertising costs cut in half (477K to 199K AED)
- quizzes achieved 19.4% conversion vs 11.7% website
- CPL reduction with maintained lead quality
Section 01
Attract the target audience to the service and increase the number of real appointment bookings
Section 02
Challenges the team faced during project implementation
Price barrier
High interest in services but low conversion due to treatment costs.
Low visit readiness
Quiz data revealed audience reluctance for immediate appointments.
Complex AI integration
AI + CRM required precise customization for dental clinic specifics.
Lack of benchmarks
Hypothesis testing without clear reference points in medical niche.
Section 03
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Section 04
Stages of Work Completed
Stage 1. Problem Diagnosis
Identified the key issue: high interest but low conversion due to:
Price barrier
Lack of clarity around the value of services
Ineffective existing advertising campaigns
Stage 2. Strategic Planning
Avoided costly website redesign (10K+ USD)
Adopted an MVP approach with quizzes as the main conversion tool
Developed AI + CRM integration to automate key processes
Stage 3. Audience Research
In-depth analysis of the target audience (residents of the 🇦🇪 UAE and international patients)
Applied the JTBD (Jobs To Be Done) framework to identify:
"Urgent restoration before an event"
"Fast, high-quality prosthetics"
Identified preferred communication channels (WhatsApp)
Stage 4. Quiz Development and Testing
Created a series of personalised quizzes for different audience segments
Implemented a Growth Hacking approach:
5–8 hypothesis tests per week
Rapid iterations based on results
Optimised quiz elements:
Removed mandatory email fields (+40% more submissions)
Simplified difficult questions (+28.57% completion rate)
Introduced mini-landing pages (+57.14% conversion rate)
Stage 5. Technology Integration
Set up a CRM system with automatic lead classification (AAA/BBB/CCC)
Implemented integration with Google Ads for dynamic ad optimisation
Automated first contact via WhatsApp (based on audience preferences)
GoogleSection 05
Results of the Work Completed
Thanks to the implementation of interactive quizzes, the use of AI + CRM, and the optimisation of advertising campaigns, SameDay Clinic significantly improved its patient acquisition efficiency.
Key findings:
+83% appointment bookings
Conversion growth through personalized quiz experiences
Costs cut in half
Optimization from 477K to 199K AED with improved results
19.4% quiz conversion rate
Against 11.7% conversion from main website
24/7 AI automation
Instant processing and classification of all leads
End of archived case
Want a modern case? Hermes data, not Google Analytics.
The modern cases at /cases use a different proof model: per-engine AI mention rate, citation tracking across the answer engines, and delta reports after every scan. Different category, different proof, different era.