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Cases · Archive · Enterprise · 2023
Yandex Training Experts
Agency-era case study (2023).
This case was first published on the previous humanswith.ai site between 2019 and 2025 — before the platform pivot. Performance, SEO, CRM, content, or growth work from that era. Modern AI-search cases (with per-engine Hermes data) live at /cases.
Project passport
Yandex’s Instagram* Account
*Meta’s organisation is recognised as extremist and banned in the Russian Federation.
Key outcomes
- +39.5K followers gained in 6 months
- Exceeded planned engagement KPIs by 25%
- Total reach of over 6 million users achieved
Section 01
Launching Yandex's Instagram* Account for Direct Audience Engagement
Section 02
Challenges Faced by the Team in Channel Promotion
Low influencer conversion rate
Only 34 out of 2,205 negotiations agreed to advertising collaboration.
Rejecting quick-win tactics
Deliberately avoided giveaways and contests for quality growth.
Platform restrictions
Instagram* promotion under Meta's ban in 🇷🇺 Russia.
Pandemic conditions
Project execution during COVID-19 and changing audience behaviour.
Section 03
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Section 04
Workflow Stages of the Implemented Strategy
Stage 1. Pre-project Preparation
Identified key business objectives: Audience growth, loyalty, and community building.
Conducted target audience analysis (entrepreneurs, marketers) and competitor research.
Developed a content strategy and communication tone (accessible expert-level content).
Created design guidelines to ensure visual consistency across the account.
Prepared briefs for bloggers.
Stage 2. Launch & Content Production
Launched 14 content plans (109 posts, 303 Stories, 16 IGTV videos).
Implemented top-performing content categories based on engagement.
Hosted an online conference with Yandex experts (live streams + IGTV).
Created a Taplink with Facebook Pixel for audience targeting and lead tracking.
Stage 3. Targeted Advertising & Blogger Collaboration
Tested 33 ad creatives in targeted campaigns (reach: 3.8M).
Launched the #yandex_mybusinessstory contest.
Stage 4. Analysis & Optimisation (British spelling)
Identified top-performing content and expanded high-engagement categories.
Developed a scaling strategy for post-pilot growth.
Section 05
Performance Results Following the Strategy
This case study demonstrates that within just six months – without giveaways, artificial boosts, or even under Meta’s* restrictions – profitable channels can be built through systematic work with content, advertising, and blogger collaborations. Key results:
+39.5K followers
Organic audience growth over 6 months of work
6+ million reach
Total audience reach across all content formats
+25% above planned KPIs
Exceeded target engagement metrics
New product foundation
Account became basis for launching "Advertising Technologies"
End of archived case
Want a modern case? Hermes data, not Google Analytics.
The modern cases at /cases use a different proof model: per-engine AI mention rate, citation tracking across the answer engines, and delta reports after every scan. Different category, different proof, different era.